New legal advice commissioned by the New Weather Institute for Badvertising and Adfree Cities gives local authorities the green light to end high-carbon advertising on the advertising sites they control. This new legal opinion provides assurance to councils that they...
Badvertising
Badvertising gives people the tools they need to tackle high carbon advertising, supporting a shift in social attitudes away from these products and towards a cleaner, sustainable future.
Gothenburg, the next Swedish city to ban fossil fuel advertising?
Last fall, the municipality of Stockholm announced it would introduce a fossil ad ban, prohibiting “all advertising, sponsorship and other collaborations that drive fossil fuel use”. The city of Gothenburg has recently taken a similar decision; namely "to draw...
FIFA has been dangerously misleading. This is why.
This post first appeared on the Badverts.org website... ,Ahead of the Men’s FIFA World Cup in Qatar kicking-off, athletes, sports bodies, lawyers and climate campaigners have come together to lodge a series of complaints, reported by the BBC, against FIFA’s false...
Our challenge to the government: how will you reduce demand?
“At present, the government has no plans in place for ending sales of vehicles based on body type, including SUVs, or restricting the advertising of those vehicles. However, we are going further and faster to decarbonise transport.” Official response to our petition...
Demand for climate-damaging SUVs is higher when people are exposed to advertising – ‘green’ transport messages make no difference
A ground breaking new study reveals that demand for climate-damaging SUVs is higher when people are exposed to advertising and that even the small number of messages encouraging ‘greener’ transport appear to get drowned out by the car adverts. The new primary research...
How to increase the chances of success at COP26
So that was the budget then – and, bizarrely, on the eve of a hugely important climate conference, UK chancellor Rishi Sunak has announced billions in road spending, cuts to taxes on polluting domestic flights and has cancelled long-delayed fuel duty...
It is time we stopped the ‘brain pollution’ of high-carbon advertising
The advertising industry has enjoyed a lack of scrutiny for its role in the climate crisis, but its time end the promotion of polluting fossil fuel companies and high-carbon lifestyles by adverts, and see such advertising now as a form of ‘Brain Pollution’. A newly...
How advertisers got people shopping in two-tonne trucks
New study shows three quarters of ‘off road’ SUVs sold in towns and cities and calls on ad agencies to drop polluters We are far less in control of the things that we buy, such as cars, than we think. In a new study, Mindgames on wheels we show how marketing created...
Badvertising – stop adverts fuelling the climate emergency
‘Badvertising’ is a new campaign to stop adverts fuelling the climate emergency. This includes ads for cars, airline flights and fossil fuels. We ended tobacco advertising when we understood the harm done by smoking. Now we know the damage done by fossil...