Company: BWM Location: Brussels, November 2023 Following a recent flurry of adverts for electric vehicles (EVs) by some of the world’s largest carmakers, one could be mistaken that these companies are taking decarbonisation as a serious matter. The reality is rather...
A ground breaking new study reveals that demand for climate-damaging SUVs is higher when people are exposed to advertising and that even the small number of messages encouraging ‘greener’ transport appear to get drowned out by the car adverts. The new primary research...
So that was the budget then – and, bizarrely, on the eve of a hugely important climate conference, UK chancellor Rishi Sunak has announced billions in road spending, cuts to taxes on polluting domestic flights and has cancelled long-delayed fuel duty...
New study shows three quarters of ‘off road’ SUVs sold in towns and cities and calls on ad agencies to drop polluters We are far less in control of the things that we buy, such as cars, than we think. In a new study, Mindgames on wheels we show how marketing created...
‘Badvertising’ is a new campaign to stop adverts fuelling the climate emergency. This includes ads for cars, airline flights and fossil fuels. We ended tobacco advertising when we understood the harm done by smoking. Now we know the damage done by fossil...
