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Demand for climate-damaging SUVs is higher when people are exposed to advertising – ‘green’ transport messages make no difference

Demand for climate-damaging SUVs is higher when people are exposed to advertising – ‘green’ transport messages make no difference

by Andrew Simms | Dec 10, 2021 | Badvertising, Blog

A ground breaking new study reveals that demand for climate-damaging SUVs is higher when people are exposed to advertising and that even the small number of messages encouraging ‘greener’ transport appear to get drowned out by the car adverts. The new primary research...
How advertisers got people shopping in two-tonne trucks

How advertisers got people shopping in two-tonne trucks

by Andrew Simms | Apr 7, 2021 | Badvertising, Blog

New study shows three quarters of ‘off road’ SUVs sold in towns and cities and calls on ad agencies to drop polluters We are far less in control of the things that we buy, such as cars, than we think. In a new study, Mindgames on wheels we show how marketing created...

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